OUR LATEST PROJECT:
TOP LANGUAGE TIPS FOR BETTER EMAILS
The link between language, decision-making, and behaviour is powerful. Once you start thinking about direct marketing communication in ways that are intrinsically linked to how people think and act, you will be far more likely to create content that engages and persuades.
We’ve partnered with Everlytic, South Africa’s largest digital messaging platform, to bring you white paper research on communication trends.
Our reports focus on the linguistic elements that correlate with mailer engagement success using the framework of Behavioural Linguistics; a science that looks at how language influences action.